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This Concept Map, created with IHMC CmapTools, has information related to: Behavioural Theories Detail, Economic assumptions e.g. Rational Choice Theory, Theories of behavioural change can be brought together in A 9 Stage Framework, Self-regulation e.g. Control theory (Carver and Scheier), Norms and identity e.g. Focus theory of normative conduct (Cialdini), Norms and identity and Agency, Efficacy and control, Theories of behavioural change include Change in systems, Behavioural Economics Theories e.g. Judgement Heuristics (Tversky and Kahneman), Theories of behavioural change have less consensus In academic literature, Formal Learning such as Information-Motivation-Behavioural Skills Model (IMB), Developing Effective Interventions requires knowledge of both Theories and models of Individual Behaviour, Theory of Reasoned Action (Fishbein and Aizen) developed further Theory of Planned Behaviour - TPB (Ajzen), Habit and routine e.g. Prototype / Willingness Model (Gibbons and Gerrard), Norms and identity e.g. Norm neutralization theory (Sykes and Maza), Expected Utility Theory is related to (Information) Deficit Models, Values beliefs and attitudes e.g. (Adjusted) Expectancy Value Theory (Fishbein), Norms and identity e.g. normative social behaviour (Rimal et al), Theories and models of Individual Behaviour can be focused on The role of information, Systems thinking using Maps, Theories and models of Individual Behaviour may recognise the role of Self-regulation, Need for reflection to enable Transformational change